Today’s blog will focus of the third patterns of web 2.0 application which is “Invocation in Assembly” that was defined by Tim O’Reilly in web 2.0 conference. Innovation in assembly is defined as ” innovation in assembly of systems and sites composed by pulling together features from distributed, independent developers (a kind of “open source” development)”
My blog will focus on the business social platform of the Saleforce company. Moreover, Salesforce.com’s PaaS product is known as the Force.com platform. The platform allows external developers to create add-on applications that integrate into the main salesforce.com application and are hosted on salesforce.com‘s infrastructure. These applications are built using Apex (a proprietary Java-like programming language for the Force.com platform) and Visualforce (an XML-like syntax for building user interfaces in HTML, Ajax or Flex).
SaleForce‘s Business social platform has helped many company to achieve their business objectives. now, I will talk about burberry.com success story for using the business social platform of Saleforce. Burberry uses Force.com to share their vision of the social enterprise, in which customers accessing Burberry on any device, from anywhere, receive the same rich experience every time. As a result of using such platform, Burberry acheived ” Engage customers and employees in everything you do”
Another Website that is using SaleForce Platform is database.com. The Database.com APIs enable you to expose custom REST APIs that simplify mobile client development by aggregating and encapsulating complex, transactional logic within the cloud to enable more efficient and robust communication between the device and your database. Database.com’s social framework automatically generates data feeds that push relevant information to each individual user. This provides a very efficient way to consume data from mobile devices with a limited form factor. Database website is using the Business social platform of SaleForce to securely share data inside the company and outside the company with your customers.
There are many success stories of companies that are using the SaleForce Platform. a list of all the companies is available here. Most Importantly, it is amazing how such API/Platform of SaleForce can achieve and help many companies, it is just amazing.
hope you enjoyed reading!!
Reference
Tim O’Riely. (2005). Design Patterns and Business Models for the Next Generation of Software
Wikipedia. (2008). Web 2.0
Jaroodi 
Thanks your introduce SaleForce ,i have never heard it and i will check it then.
hello Bo Peng, Actually SaleFOrce provide limitless services and their platform is great.. i recommend to you reading about the success stories and how they have helped other companies.
It is interesting to note that businesses such as Burberry are utelising web 2.0 technology and particular their API web services for both customers and businesses to partake and have their input on their product and services.
Good read.
Takujoo
Great post. I have heard of SalesForce before and they’re really starting to become quite known and by the sounds of it due to your post, they’re on the right track in the web 2.0 space.
I liked how you based your post primarily on SalesForce but presented the success stories of users of the services offered by SalesForce’s API. It’s a key contributer to the success of web 2.0 platforms.
Hi Takujoo, yeah it is just amazing how such APIs can help companies to be involved in the social enterprise system and how such APIs can help companies achieve success. thanks
Hello Ian, yeah I have read a case study about 3 years ago and they were not having such an amazing APIs. they have improved in the past few years. thanks Ian for your comment and glad that you gain more information (updated one) about SaleForce.
nice share! thank you! i think SaleForce’s API using some common programming interface such java-like programming language and HTML or AJAX also contribute the success for SaleForce. i notice they are also a good example for “platform as a service”(they do not think they are software!) As a platform, API would be the best method for them to support their customer. can you give me some information about how they combine their business model with API?
thanks here is some more info in saleforce API
REST API
REST API provides a powerful, convenient, and simple Web services interface for interacting with Salesforce. Its advantages
include ease of integration and development, and it is an excellent choice of technology for use with mobile applications and
Web 2.0 projects. However, if you have large numbers of records to process, you may wish to use Bulk API, which is based
on REST principles and optimized for large sets of data
you can view this PDF file for the details description 🙂
Click to access apex_api.pdf
thanks
Hi Jaroodi, thats seems be a nice example of “Innovation In Assembly”. Salesforce.com focus on “Social Enterprise” where not only a company get track on customer but also on employees. To me, involving the internal staff also helps with the brand name sharing, collaboration and productiveness’ using tools such as Facebook, Orkut, Twitter and son on. The Customer network also helps to analyse the likes and dislikes of what people think about your product, filtering what is relevant and using it as a way of improving or targeting more precisely your customers.
The ability of using custom apps for customers is a good way of facilitating the approach with your brand. Also the open database where anyone can create, profiles, groups, comments, and “likes” provide a framework and a better understand of the sort of customer approach to you.
My application was about a JACKBE which basically is a real-time business intelligence providing to organizations the tools to easily assemble information in minutes and hours from any kind of source. Please have a look :)))
Thank you for sharing Salesforce.com
Hi, thanks for the comment. SaleForce APIs are amazing because of the way they work to fit customers’ needs, unlike other APIs that the customers’ have to change their needs to fit the API.
I had read your blog post and JACKBE is an amazing API that provide a real-time information for a better and faster decision making.
Hello, Jaroodi. I enjoyed your post. In particular, burberry.com success story helped me to understand Salesforce. I have never heard Salesforce before, but it seems to be useful for a variety of businesses. In the future, I might use it for my business. 🙂 Thank you for good information.
Hello, they are many different success stories and these companies have explained how SaleForce helped them to achieve success. glad that I could such good information to all of you guys. thanks
It is an interesting post! I never seen it or heard about it but from your post I understand and I like how SalesForce helps many businesses to improve their sales. As I see on the web site and other e-commerce web sites, users can have 30 free trial days which is good for small business to try it out!
SaleForce help businesses to improve their processes, not just their sales activities. if you read the success stories, you will notice that the different sectors that SaleForce has helped. thanks
SaaS has grown in the last few years along with the introduction of Cloud computing. Salesforce has been the leading SaaS provider in the Cloud Space. It provides ready built Apps such as CRM, Chatter, etc but also it provides developer to create and deploy their applications on the Salesforce.com platform. Developer can market and sell their app to potential customers.
Salesforce.com was named the most innovative company in 2011.
Never heard about Saleforce before you mentioned it. Thanks for the information buddy!
Hey,
I never heard about this. Its a interesting post. its amazing how burberry utilize web 2.0 technology to their business and customers .
Cheers.
Amazing Video! I think its so valuable for businesses to adopt social networking and Web 2.0 tools into their workplace – its appeals to such a large audience and their ways of communication is phenomenal. Burberry really is leading the business companies in the right direction.
Nice post!