It has come to the final pattern of Tim O’Reilly. Today’s blog topic will be focused on the last pattern of web 2.0 application, which is “Lightweight Models & Cost-Effective Scalability“. Lightweight Models & Cost-Effective Scalability is defined as Agile software-development techniques are ideally suited to support rapid release cycles, so they have a readiness for change. Integrate lightweight development and deployment processes as complements to the perpetual beta. Combine this with low-cost, commodity components to build a scalable, fault-tolerant operational base. (Tim and John 2006)
To explain this pattern in the real world, I have chosen eBay as my example to demonstrate the benefits of this pattern. eBay is an American multinational internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. (Wikipedia)
eBay is using Lightweight Models and Cost Effective Scalability in a great way. For example, eBay does not provide any products for sale, they just providing the facility to allow customers to sell to another customers. eBay does support million of users and making money of each transaction. Therefore, eBay does not have deal with storing products and their system scale to support as many users as it requires. eBay generates revenue from various fees. The eBay fee system is quite complex; there are fees to list a product and fees when the product sells (Final Value Fee), plus several optional adornment fees, all based on various factors and scales.
Moreover, eBay did not develop their payment system. eBay sellers are allowed to offer a variety of payment systems such as PayPal, Paymate, ProPay, and Moneybookers. In addition, In October 2002, PayPal was acquired by eBay for $1.5 billion, so that eBay is having an entire payment system that they did not develop and can make sure all eBay users are using Paypal for their payments transactions. Paypal has three types of accounts which are personal, premier and business and all of them free joining and the user of paypal can upgrade the account at any time with free charge. Therefore, eBay has access and make revenue from Paypal services.
Like any other business models, there are also issues with eBay for the sellers. I will just provide a list of the issues and you can visit this page for more information.
1. Management
2. Feedback Policy
3. Small Businesses Get Shut Out
4. Lack of Communication
5. Payment Policies
6. Fees/Lack of Profitability
7. Unwarranted Account Suspensions
8. The Buyers Themselves
9. Glitches
10. Lack of Innovation
Here are 2 best practices that can be recognised from eBay business model and for using Lightweight Models & Cost-Effective Scalability:
- Design software so that it improves as more people use it: By embracing network effects, the best Web 2.0 software, such as eBay, becomes better as more people use it.
- Facilitate emergenceIt: is often surprisingly difficult to predict the best design for a piece of software, the optimal interface, or the ways in which users will use the application. Every software application faces this challenge. Web 2.0 applications impose less upfront structure and minimize the number of hard-wired assumptions to let optimal use and structure emerge over time, based on real-world application and not unreliable predictions. This encourages unintended uses and allows user behaviour to influence everything from product direction to interface navigation.
Reference
Tim O’Reilly & John Musser. (2006). Web 2.0: Principles and Best Practices. Retrieved May, 11 2012
Wikipedia. (2012). eBay. Retrieved May, 11 2012
Chris Crum. (2009). Top 10 Frustrations for eBay Sellers. Retrieved May, 11 2012
Great example of the lightweight models & cost effective scalability model. It is indeed true that all initial assumptions are inherently flawed, precisely because of the lack of information available at the start of a business venture. Companies that can fully embrace the lightweight models business strategy and who can “let” patterns and structure emerge over time, adapting to the ever changing requirements of the real world, will surely have the upper hand in todays Web 2.0 business environment.
information is a vital aspect of starting any business. If the business has access to information from different sources, it can leverage such information and incorporate them in their business models and survive in the world unstable market place. This model adds flexibly to the businesses because they can change their business model easily as the market changes.
Hey Jaroodi, thanks for providing the information about eBay. eBay is definitely a example of lightweight models and cost effective scalability since it starts with such a simple idea. Also, by integrating the application with other system such as PayPal show the characteristic of this pattern. I am just wondering, has eBay develop any syncing functions to allow users to have faster accesses?
Thanks for the comment! what do you mean by faster access and Syncing functions? if you mean another way to access the website! eBay has developed apps for IOS and Android to give the user access on the move. if that is not what you are asking for, please clarify the question and I will get back to you. thanks
I didn’t realise that eBay was getting so much bad press until I read your link about the sellers issues since the new CEO started.
I think eBay is a good example of a light-weight cost effective site. Ebays revenue model is quite widespread, as you mentioned charging sellers and then buying PayPal so they get revenue out of that as well.
But if they don’t work on the complaints from the sellers they may see competition from other sites who don’t have as many fees and negative aspects.
Do you know when eBay’s inflection point was? Did they have an overnight growth in the number of users?
Yeah I was shocked when I read that article, so I have decided to share with my readers! eBay business model is quite impressive and they keep buying companies to expand their business.
Regarding to your questions, I dont have an answer for them right now, but I will get back to you when I found the answers.
Interesting, I actually didn’t think of ebay when I thought about lightweight systems and I also didn’t realise they changed the rating system penalization. The fact that you can’t leave feedback on buyers anymore is very strange… I wouldn’t want to sell on eBay.
yeah eBay has a great revenue model.. they should have left that for the sellers … but ebay still has a great lightweight model system.
A great business model which requires very little to provide a lot to its users, a true example of lightweight models & cost effective scalability, anything which can provide such a platform which engages so many people is definitely a success.
Actually eBay does not need to do a lot for their system, all the contents are coming from its users and that’s why they are doing more with less efforts. thanks for the comment mate
ebay really is an internet icon and a prefect example for scalability in a lightweight business model. With such a huge number of user in ebay, it can be sure that the cost for adding new server will not be a problem to the company!
adding services and features for the eBay users would not be a problem as they are making money from each transaction and also after buying PayPal they are making money from that payment system.. eBay has a great model.
I think eBay is a good example of a light-weight cost effective site. Also Ebays revenue model is quite widespread, as you mentioned charging sellers and then buying PayPal so they get revenue out of that as well.
Good work…
yeah eBay is a good example of this pattern as they dont have to store the products or provide them to their customers. eBay is just providing the platform for the users to sell their products. eBay charges the seller and making profit from the payment transaction from the Paypal. I’d say well done eBay.
Yeah….I would agree with you…
Cheers…
Great read Hussain =) I think most startups would benefit from the best practices but must understand that the platform itself must be refined enough beforehand in order to avoid some of the problems you listed with eBay.
Then again, that’s where Perpetual Beta kicks in eh? constant behind-the-scenes updates and tweaks hehehe.
yeah i agree with Ahmad, practicing web 2.0 application is hard and unpredictable. eBay should scale to support demand and thats why they are successful.
Hi, Jaroodi. I have to agree with other posters here, eBay has been somewhat slow when it comes to this particular pattern. In saying that, they’ve always been quite effective at finding as many revenue streams as possible.
yeah eBay has bought many companies over the year just to get more revenue and compete with other similar companies. they are doing everything possible to stay on the market and dominate it too 🙂 … I always do my online shopping with them because eBay has many features that other companies dont have ..
hey Jaroodi, great post on Web 2.0 pattern!! from your post, I have learned about web 2.0 patterns how such applications can be applied for companies such as eBay and I am actually an eBay fan and I love to shop on thier website becuase everything is intergrated to each other and they scale as required. eBay buying many companies allows them to make a lot of money with less efforts. thanks
totally agree with your point and Im glad that you learned from my post 🙂 thanks for visiting my friend.